For Plastic Free July I have interviewed local campaigners, business owners and community heroes from Devon and Cornwall, who have put living plastic free at the heart of the way they work.

Meet Amanda & James Keetley, founders of social enterprise, Less Plastic CIC




Tell me a little about yourself and the work that you do.

We are lucky to live by the sea in the beautiful South Hams in Devon. We have two teenage sons and all enjoying being on or in the sea! Amanada is executive Director for Devon Environment Foundation and together James and Amanda founded Less Plastic in 2015. Our mission is reduce the amount of plastic on our planet and repair the damage done. 

What first got you started on plastic free campaigning?

We were inspired to live more sustainably when thinking about the condition of the planet and our childrens future. Specifically seeing the amount of plastic on our local beaches led us to set up our social enterprise Less Plastic CIC.


What has been your biggest achievement so far?

We have been astounded by interest in Less Plastic and what we do. We have a large social media following across the world. We now have 9 infographics in 15 different languages but our first infographic 9 ways to use less plastic was probably our biggest success. We are also proud to have written the worlds first book, Plastic Game Changer, to help organisations reduce their plastic footprint.

What would be your advice for people trying to live a life with less plastic?

We called ourselves Less Plastic because we believe every little step helps along the way, it is not always possible for individuals to remove everything in one go. We recognise it’s a journey to change. Switching from single use plastic can be most straight forward i.e. water bottles, lunch boxes etc. You can then try removing packaging by using zero waste stores and refills for example. After that try switching to plastic free alternatives for cleaning your house and/or yourselves!


What do you love most about Devon?

The sea and number of different beaches! But also the friendly people and relaxed pace of life.

How can people get involved or support your work?

Please visit us at https://www.lessplastic.org.uk/get-involved/ for loads of ideas to help. Go ahead and make a start, spread the word, and together we can have a massive impact.

What are your plans for the future?


This is an exciting time for us as we are looking at several new projects that can help with both parts of our mission – this includes a potential new approach to beach cleans and some tangible projects to restore the damage done by working with nature based solutions.. 




If you want to find out more about Less Plastic and the work that they do, you can follow on Facebook, Twitter or Instagram or visit their website here.